Building on KPMG’s commitment to women in sports ethos and helping drive change in Irish culture, KPMG were proud to launch a 2-year partnership in February 2021, which saw Rachael Blackmore come on board as a KPMG brand ambassador.
KPMG has long supported women’s sports in Ireland and strives to create equality between men's and women’s sports, having previously supported the 20x20 campaign. Sponsoring Rachael complements their existing partnership with golf professional Leona Maguire as they both look to build on their achievements.
Original Briefing
To support Rachael Blackmore in the run-up to and during Cheltenham Races 2023 via various digital and print assets.
The idea
Proudly Backing Rachael Blackmore.
Taking a quote from Rachael and using images of her racing and in silks, create graphics that will suit print and digital mediums.
Taking a quote from Rachael and using images of her racing and in silks, create graphics that will suit print and digital mediums.
Printed materials will be displayed on windows and doors around the KPMG Ireland office, and digital materials for social media and ads will be used in Dublin and Cork Airport.
My role
Motion Graphic Designer
Motion Graphic Designer
Results
The videos were advertised on three different-sized advertising screens in the departure lounges of Cork and Dublin airports, viewed by hundreds of travelling people for two weeks.
The videos were advertised on three different-sized advertising screens in the departure lounges of Cork and Dublin airports, viewed by hundreds of travelling people for two weeks.
During the week before and the week of the Cheltenham races, KPMG changed its social media banners and published social media posts with the videos on.
Created March 2023 for KPMG, Proudly Backing Rachael Blackmore. Motion Graphics by Emma Youell.
Graphics at Dublin airport: